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Newsletter: November 12, 2009

FADE TO BLACK

STRIKINGLY SPECIAL

Everyone at the Polapremium headquarters is excited! A striking film release marks this week's Newsletter. The FADE TO BLACK is a Film the world has not seen before and it is exclusively available at polapremium.com worldwide. This film is one of the last productions that Polaroid made in Enschede. We did not want to release this treasure before we knew exactly what it does, how it reacts and what can be done with it. So we have tested it for a long time now and are finally ready to launch this jewel. Curious? Read on!

AESTHETICS, TIME & THE BEAUTY

OF A REAL POLAROID MOMENT

Strikingly special about this unique film is that shortly after taking the photo the picture drifts through different phases of light bluish greens through darker brownish reds, slowly collecting more and more unusual textures and streaks before it turns to blackness.

It is almost as if TIME tears at the picture's existence in
FAST FORWARD.

Within 12 hrs the film reaches an incredibly beautiful darkness.
Within 24 hrs the picture turns to BLACK.

The precious moment of time becomes a
VISUAL SECRET.

PHILOSOPHY

What may sound scary and destructive in fact is a beautiful materialization of some of Polaroid's unique characteristics: unpredictable results, unique and independent picture development and the nostalgic component of chemicals darkening over time.

THIS FILM IS LIKE A VISUALIZATION OF TIME

A film like a tribute to Polaroid film itself.

THE POWER IS YOURS

You don’t want the Polaroid picture to become a visual secret? No problem! The power is yours.

There are at least 2 techniques that we found out about during our time-intensive laboratory experiments which enable you to stop time for good while also receiving stunningly beautiful photographs with either artistic qualities or the pureness of any other Polaroid picture. There are even ways to re-surface the picture out of the black void.

You decide which colorscheme, which shade of darkness, which degree of perceptibility you want to preserve.

CLICK BELOW FOR THE VERY SPECIAL